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What are the best marketing tools to use in Mexico and why?

Mexico
Mexico officially the United Mexican States is the 3rd largest country in Latin America after Argentina and Brazil.Here are extremes of wealth and poverty with limited middle-class society. You can find investors as well as masses of rural and poor people. There are lots of challenges they face and this is a developing country but in Latin, America Mexico is a giant political and economical force.
Mexico consists strong industrial base, huge mineral resources, a wide-ranging service sector and has world's largest Spanish-speaking population, that is nearly 3 times more than Colombia and Spain. Mexico has 31 assorted states which are governed by the Federal District. Half Population of Mexico lives in the center of the country. The capital of this place is Mexico City and it is one of the most popular cities and metropolitan areas in the world.
People of Mexico, they are very gracious, diverse and generous. They really value their relationships and before starting any business deal, first, they make personal bonding and then they go for business terms. On the other hand, they are very professional too. They finalize all deals through paperwork. Mexican people are very flexible in time management and class conscious.
About Marketing
·         Marketing
We use the term marketing to endorse company's goods and services. Basically, companies have their marketing system which has its own process to come up with different ideas on how to inspire an audience to buy their products and take advantage of services.
·         Marketing Procedures
For such purpose, companies need marketing tools like how to make promotional strategies and what actions take place that helps in the development and promotional process of products and services. Examples of marketing tools are market research surveys, focus group, social networking, television commercials and ads on the internet.
Marketing Tools to use in Mexico
As we have discussed above Mexico and Mexican people so it's quite clear they value both relationships as well as business/work. Here we are going to discuss few marketing strategies that every entrepreneur should keep an eye on.
·         Four Ps Concept
First and foremost thing, every new business man knows about the four Ps concepts. The four Ps are product, price, position and place. This examines that your product fulfills consumer needs, a consumer will buy your product for the price you decide, produce a product that will create a powerful image of your brand in consumer's mind and lastly choose the right place to sell your product.
·         Get to know what your Consumers want through Survey
Whenever you talk to anyone about your business is like you are in the procedure of marketing and it is one of the best opportunities for promoting your business. For that, you need to survey the market to know what people exactly want in your product and help you to arise with a strong business plan.
·         Make your Product Place in their Minds
       This is the key to selling your product to keep reminding your consumer about your brand/product. Your campaign should be very impactful that when your consumer needs something and you offer same product then they should automatically recall your brand. You must make the expense list of advertising so you can make the most of the ads within your budget. It is the best way to go for more publicity as much as your budget allows sticking your brand image in your customer mind.
There are different Medias you can advertise your product. Here are their names.
Ø  Print Media
Ø  Electronic Media
Ø  Digital Media
Ø  Social Media

·         Brand your Product
It is very important to give a proper name to your brand. If you sell your product in the market and people buy it on a big level but they do not know what is the name of the brand then this can earn you money but your brand would be vague. So it is necessary to brand your product.
·         Promotion
There are promotional corporeal marketing items such as brochures, business cards, websites and informational videos. These includes a huge amount of information in detail and highlight characteristics of product/service. Your contact number and your company logo are displayed on your business card. Promotional items build brand awareness but cost must affect your sales quality so try to choose the cost which matches up to your product or service level.

Summary


Mexico is a place of vivacious people. Everyone has a desire to visit there and to start a business over there can be a lifetime opportunity. On top of we have talked about Mexico as well as the business tools. Like rest of the countries, Mexico has their own values and culture. Entrepreneurs need to be serious about their work and be patient. They have to follow their rules and spend life according to their values as this is the demand of the time that “In Rome, do as the Romans do”.

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